CBET (Pty) Ltd is the publisher of Botswana Guardian and The Midweek Sun Newspapers. Recently the company introduced the BG Investor Magazine to the country’s oldest and trusted brands.
Botswana Guardian, or BG has a reputation of being regarded as the decision maker’s best friend, The Midweek Sun is youthful and BG Investor Magazine is a businessman’s best friend. ACUTEC’s goal was to develop websites that matches their statuses.
ACUTEC worked with the CBET to conceptualize, design and build the new iteration of this extremely popular company. The websites were developed using the Joomla and WordPress platform and built on a server cluster for high availability and scalability.
The websites had to be built so that CBET’s editors could easily add, edit and delete content. None of the content managers had prior experience using a Content Management System and were not technically savvy. Our experts worked with the CBET through ACUTEC’s development process, including pre and post launch training.
ACUTEC improved CBET’s SEO search results and raise overall conversion. Monthly visits rose to more than 28 000 visits by the third month, and hence the company revenue.
Website Project Details summury
Country: Botswana
Project Status: Completed on time and budget
Project details: Website and intranet development, cloud hosting, social media integration, training and support.
Website URL: www.botswanaguardian.co.bw
www.themidweeksun.co.bw
www.botswanainvestor.co.bw
The challenges with the design of The Guardian website was to structure it in a way that sells their brand as well as being the first point of online news when new readers searches for online news on search engines, therefore implementing a robust SEO was a necessity for the site to always appear at the top.
We’ve hired Acutec Systems several times to assist in various projects and found them
to be a great asset. They hit the ground running quickly, works well with the team and
gets results.
